Openbridge vs Daton

Openbridge is the Amazon verified alternative to Daton

Verified Amazon Partners represent excellence, value, and trust.

Amazon Verified

Openbridge is verified by Amazon for quality and security using official APIs.

30-Day Free Trial

Try it out, on us, for 30-days. No complex sign-up, no sales calls, and no credit card.

Bot Free Promise

No back-door bots, screen, data, or web scrapers that directly violate Amazon terms.

Choosing your Amazon data service

Suppose you're here because you're evaluating Openbridge vs. Daton, or looking for Daton alternatives. In that case, you are likely looking at how to use data to drive business growth and profitability on Amazon.

First, we'd like to acknowledge the team at Daton created by Saras Analytics. Sellers and Vendors are looking for automated Amazon integrations, and Daton has built tools to help them wrangle data. However, Daton uses unapproved bots or "Robotic Process Automation" to extract Amazon data. A fully-transparent data pipeline does not use any bots, screen, or data scraping applications.

Openbridge takes a different approach; complete transparency. We only use official Amazon APIs and offer pre-built Amazon Selling Partner and Amazon Ads data apps. Using pre-built apps not only ensures compliance with Amazon Data Protection and Acceptable User Policies, it eliminates complex Amazon developer configuration and approval processes.

Not using official Amazon-approved data services puts Sellers and Vendors at compliance risk, given bots violate Amazon's terms of service. This is why Openbridge has invested significant resources in a no-code data replication solution using verified Amazon Advertising APIs and Amazon Selling Partner APIs.

Our code-free Amazon automation services allow you to avoid tedious data engineering tasks. Our data services are pre-built, verified, and approved by Amazon to ensure your data is compliant, easy to access, and use. Unlike our competitors, we do not require users to create apps or use unapproved bots, screen, web, or data scrapers.

Learn more about our Bot Free Promise

Break free from vendor lock-in

Daton supports storing data in cloud data warehouses. With The Openbridge code-free, cloud data pipeline unifies data in a trusted, private industry-leading data lake or cloud data warehouses like Databricks, Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, Ahana, or Amazon Athena. Data is always fully-owned and controlled by you.

The parent company of Daton, Saras Analytics, is focused on BI and pre-built marketing reports. Openbridge, as a company, is dedicated to data automation. Unlike Daton parent company Saras Analytics, we do not offer pre-built dashboards, custom reports, simple marketing reports, or Google Sheets reporting tools. Our approach is to empower teams with data, allowing marketing agencies, brands, or analysts the freedom to create insightful dashboards with reporting solutions they love to use.

Openbridge invests significant resources in being a user friendly, powerful tool for code-free, fully-managed data pipelines. Our automation tool offers direct, verified source connectors to Amazon, Google, Facebook, and others. We unify feeds into your favorite data lake or enterprise data warehouse solutions like Snowflake, Amazon Athena, Redshift, or BigQuery so you can use visualization tools like Google Data Studio, Tableau, Microsoft Power BI, Looker, Amazon QuickSight, SAP, Qlik Sense, and many others.

This flexibility means analysts get data into a data lake or warehouse in minutes so they can create dashboard templates, and marketing agencies can efficiently deliver client reporting, or you can create custom dashboards tailored to your digital marketers' marketing campaigns.

By supporting popular platforms with an open-access architecture, we provide the ultimate flexibility to use your favorite tools with your choice of trusted cloud warehouses or data lakes.

Learn about our platform approach

Designed to work together, on and off Amazon

Unlike Daton, Openbridge only uses certified APIs to unify an expansive collection of data sources on and off Amazon so Sellers and Vendors can get a complete picture of their business.

With a comprehensive collection of Amazon data feeds at its core, our "halo" data model also includes non-Amazon channels like Facebook Insights for Pages & Posts, Instagram Insights, Facebook Ads, Google Analytics 360, Email marketing, and many others that play a crucial role in understanding customer behavior in the shopping journey.

Unifying Amazon and non-Amazon data helps you understand how customers discover, consider, and purchase your products. Finally, optimize and plan investments in areas you know resonate with customers for true data-driven business decisions.

Supercharge your halo data strategy

What is a halo data strategy? A halo data strategy recognizes a customer journey occurs on Amazon and non-Amazon digital marketing platforms like Google Ads, Facebook Marketing, Instagram, Shopify, Email, and many others.

Data Flow

Secure, Verified, And Approved

Why work with Amazon Verified Partners?

Partners are verified by Amazon for quality, security, and compliance using official APIs.

Amazon DPP

Partners don't use bots; if they do, they violate Amazon's terms. Partners must meet compliance in the use of Amazon APIs.

Official Dev Program

Partners are supported by an Amazon team with cross-functional access within the program ecosystem.


Partners receive early access to information and betas, such as API product changes, feature releases, updates, and more.

Code-free Automation

Code-free data automation quickly unifies your Amazon data to increase productivity for all the ways you want to drive growth.


Verified by Amazon to access and deliver restricted PII (Personally Identifiable Information) data.


Always know what you’ll pay with flexible, straightforward pricing. Easy to forecast and scales with your business.

Privacy Shield
Amazon Selling Partner
Amazon Ads Partner
AWS Partner
Snowflake Partner
Google Cloud Partner

The perks of a verified Amazon data platform

However you’re getting it done today or want to get it done tomorrow, Openbridge data automation can help you get there faster.

Free Trial *
On-Demand Pricing
5 Minute Activation
Single Source Sign-On
Amazon DPP Compliance
Amazon Ads Verified
Data Warehouse
Data Lakehouse *
Data Lakes
Amazon PII Approved
AWS Partner
Microsoft Azure Partner
Google Cloud Partner
Snowflake Partner
Bot Free Promise
Customer Support
Support Analytics Tools
Dashboard Creation

* Daton offers a 14-day free trial. At the end of the 14-day trial period you will need to switch to a paid plan.

Daton uses bots or "Robotic Process Automation" to extract data and can take 5-7 days to activate.


Hasbro Analytics Team Drives Business Performance Insights

Leveraging our pipeline service for data lakes, Hasbro's data science pipelines unify marketing, social, and commerce data in one centralized repository.

Data fuels Hasbro's performance
30-day Free Trial

Always know what you’ll pay

Just getting started or looking to super-charge data automation, we’ve got you covered with pay-as-you-go pricing.

Pricing Calculator
Standard Plan
$ 0 /mo
  • Ready-to-go connectors

  • Private data destinations

  • No coding, fully-automated

  • Amazon Seller Central or Vendor Central

  • Credit card billing

  • Pay-as-you-go pricing

Premium Plan
$ 149 .99 /mo
  • Premium Connectors

  • Everything in Standard

  • Credit card billing

  • Pay-as-you-go pricing

"Access to data means the team can work smarter. End-to-end marketing and advertising campaign data in unified data lake ensures we can optimize sales based on learnings from our measurement efforts"

Ditch messy data wrangling

User friendly, code-free data automation. Try it free for 30 days.

Make data work for you with code-free, fully-managed data automation from an Amazon verified partner. Get code-free, direct access to your data today.

Get Started Now

30-day free trial • Quick setup • No credit card, no charge, no risk


Frequently Asked Questions.

Frequent questions for platform, pricing, and definitions

Do you create custom marketing reports, interactive dashboards, or pre-built automated marketing reports?

No, we take a different approach. Reports, dashboards, and interactive visualizations are best done by teams responsible for bringing data to life visually.

Our expertise is data engineering, so we focus on ETL pipelines, so teams get the data they need quickly. This is why we focus on our analytics-ready data delivery to private, trusted integration destinations like Snowflake, BigQuery, Redshift, or Athena.

Unlocking data allows full-service marketing agencies or a solo analyst to use a popular marketing analytics tool like Looker Studio, Tableau, Microsoft Power BI, Looker, Amazon QuickSight, SAP, Alteryx, dbt, Azure Data Factory, Qlik Sense, and many others.

How does pricing work?

We offer several different pricing plans based on the type of data connectors and destinations you want to activate. In addition to a base plan cost, you are only charged for active data pipeline(s), per day. The combination of the base plan cost and the count of active daily pipelines determines the amount you are charged each month. For more details on this topic, see the doc How Pricing and Billing Work . There are no per-user monthly cost, or costs associated with the number of rows, or compute time.

How long does it take to get up and running?

In many cases, it will be minutes. For 3rd party integrations, it will typically take 24-48 hours to set up and run. However, that timing can vary depending on a few variables. For example, there may be individual permissions, contracts, or setup required by a vendor that is outside our control which can impact timing.

When will I be charged?

We offer a free 30-day, no credit card required, no-obligation trial experience. You will not be asked for a credit card before you start your trial, nor will you be charged during the trial. There will not be any charges unless you decide to order the service at the end of your trial. During this time, you will have access to either standard or premium data integrations or destinations according to your selected plan.

Do you support sending marketing data connector feeds to an Amazon database, cloud warehouse, or data lake?

Yes, our ELT replication jobs support the delivery of various source commerce, advertising, and marketing platforms into destinations like a BigQuery marketing data warehouse or a data lake that stores a unified digital marketing journey. By supporting destinations like Databricks, Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, and Amazon Athena, we eliminate reporting hassles of manually wrangling messy files and data silos. We support Amazon Seller Central or Vendor Central for hundreds of brands that are using leading visualization platforms to optimize business operations and deliver sales growth.

Is Daton a service offered by Saras Analytics?

Yes, Daton Saras Analytics is a service offered by Sara Analytics PVT LTD , a consulting service company.

Do you support creating custom data connectors?

Yes, we do offer custom data connector development. Contact our support team for more information.

What is a data pipeline?

Each Openbridge plan is priced according to the type and quantity of data pipelines. What is a data pipeline? A data pipeline reflects a connector from a specific data source to a target data destination.

For example, you have two Facebook pages you want to collect insights data from and deliver to BigQuery. Each page would reflect a unique resource. These two resources would equal two data pipelines, one for each Facebook page ID delivered to BigQuery.

Another example is Amazon Advertising. If you have ten Amazon Advertising profiles that you want to deliver to AWS Redshift, this would equal ten data pipelines, one for each Amazon Advertising profile ID. As a result, a pipeline reflects the individual integration level to target destination by data source. Each pipeline reflects ELT which includes a no-code, pre-defined replication configurations to your favourite data warehouse or data lake.

How many pipelines can I activate?

You can add as many as you need. If you manage a large number of accounts and want to consolidate the data from each, reach out to us for some tips and best practices on how best to set up that type of configuration.

What is the difference between Standard, Premium, or Enterprise services?

We offer several connectors and destinations as "Standard" services. All plans include these types of services. Another tier of connector and destination are offered as "Premium" services.

Premium services are more complex, advanced, and require additional development resources. A premium connector or destination will be marked as such with the required .

Enterprise, or third-party integrations, which are only available to users with Enterprise plans. Pricing for Enterprise varies according to each vendor's procedures and policies.

Do you charge for data lake or warehouse infrastructure?

No, there are no charges from Openbridge for your data lake or cloud warehouse. Any charges are directly billed by the data lake or warehouse provider (i.e., Amazon, Google, Microsoft, or Snowflake). They will directly bill you.

Can I change plans?

Yes, you can change your plans in the plan and billing portal. If you downgrade a plan it may impact active data pipelines.

Do you have an integration quota or limit?

No, we do not have quota or limit for a single integration or multiple integrations. Customers can create as many pipelines as needed.

What happens when the trial period ends?

At the end of the 30-day trial, you must switch to a paid plan to continue service. If you do not proceed with a paid plan, any integrations you set up will be paused. The data we collect and delivered will remain in your data lake or warehouse.