Openbridge vs Reason Automation

Openbridge is the Amazon verified alternative to Reason Automation

Verified Amazon Partners represent excellence, value, and trust.

Amazon Verified

Openbridge is verified by Amazon for quality and security using official APIs.

30-Day Free Trial

Try it out, on us, for 30-days. No complex sign-up, no sales calls, and no credit card.

Bot Free Promise

No back-door bots, screen, data, or web scrapers that directly violate Amazon terms.

Choosing your Amazon data service

Suppose you're here because you're evaluating Openbridge vs. Reason Automation or looking for Reason Automation alternatives. In that case, you are likely looking at how to use data to drive business growth and profitability on Amazon.

First, we'd like to acknowledge the team at Reason Automation. Sellers and Vendors are looking for automated Amazon integrations, and they have built tools to help them wrangle data. However, Reason Automation avoids using approved, official Amazon Ads, Amazon Seller Central, or Vendor Central data APIs.

Openbridge takes a different approach; we only use official Amazon APIs. Using official APIs ensures compliance with Amazon Data Protection and Acceptable User Policies. Not using official Amazon-approved data services puts Sellers and Vendors at compliance risk. This is why Openbridge has invested significant resources to become a verified Amazon Advertising API and Amazon Selling Partner API data provider.

Our data services are pre-built, verified, and approved by Amazon to ensure your data is compliant, easy to access, and use. Unlike our competitors, we do not use unapproved bots, screen, web, or data scrapers. We do not ask you to create Amazon developer accounts, build Amazon apps, or navigate Amazon's approval processes.

Learn more about our Bot Free Promise

Break free from vendor lock-in

Reason Automation only supports storing data in Postgres database technology managed by them. With Openbridge, data is always fully-owned and controlled by you. Openbridge allows customers to unify data in a trusted, private industry-leading data lake or cloud warehouses like Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, Ahana, or Amazon Athena.

When you own your data, you can put your data to work with your favorite analytics tools. You get to choose business intelligence tools like Google Data Studio, Tableau, Microsoft Power BI, Looker, Amazon QuickSight, SAP, Alteryx, dbt, Azure Data Factory, Qlik Sense, and many others. Explore, analyze, and visualize data to turbocharge business decisions while avoiding vendor lock-in.

From business users doing a deep-drive performance review of SKUs, business analysts creating a sales dashboard, or the brand team optimizing media and business strategy, Openbridge gives you the freedom to choose the reporting environment that works best for your team.

Learn about our platform approach

Designed to work together, on and off Amazon

Reason Automation only supports separate reports for Vendor Central and Seller Central. Openbridge unifies data sources on and off Amazon so Sellers and Vendors can get a complete picture of their business.

With Amazon at its core, our "halo" data model includes non-Amazon channels that play a crucial role in understanding customer behavior in the shopping journey. Unifying Amazon and non-Amazon data helps you understand how customers discover, consider, and purchase your products.

Finally, optimize and plan investments in areas you know resonate with customers for true data-driven business decisions.

Supercharge your halo data strategy

What is a halo data strategy? A halo data strategy recognizes a customer journey occurs on Amazon and non-Amazon places like Google Ads, Facebook Marketing, Instagram, Shopify, Email, and many others.

Data Flow

Secure, Verified, And Approved

Why work with Amazon Verified Partners?

Partners are verified by Amazon for quality, security, and compliance using official APIs.

Amazon DPP

Partners don't use bots; if they do, they violate Amazon's terms. Partners must meet compliance in the use of Amazon APIs.

Official Dev Program

Partners are supported by an Amazon team with cross-functional access within the program ecosystem.


Partners receive early access to information and betas, such as API product changes, feature releases, updates, and more.

Code-free Automation

Code-free data automation quickly unifies your Amazon data to increase productivity for all the ways you want to drive growth.


Verified by Amazon to access and deliver restricted PII (Personally Identifiable Information) data.


Always know what you’ll pay with flexible, straightforward pricing. Easy to forecast and scales with your business.

Privacy Shield
Amazon Selling Partner
Amazon Ads Partner
AWS Partner
Snowflake Partner
Google Cloud Partner

The perks of a verified Amazon data platform

However you’re getting it done today or want to get it done tomorrow, Openbridge data automation can help you get there faster.

PlatformOpenbridgeReason Automation
Free Trial
On-Demand Pricing
Single Source Sign-On
5 Minute Activation
Amazon DPP Compliance
Amazon Ads Verified
Amazon SP-API Verified
Data Warehouse
Data Lakehouse *
Data Lakes
Amazon PII Approved
AWS Partner
Microsoft Azure Partner
Google Cloud Partner
Snowflake Partner
Bot Free Promise
Customer Support
Support Analytics Tools
Dashboard Creation

Hasbro Analytics Team Drives Business Performance Insights

Leveraging our pipeline service for data lakes, Hasbro's data science pipelines unify marketing, social, and commerce data in one centralized repository.

Data fuels Hasbro's performance
30-day Free Trial

Always know what you’ll pay

Just getting started or looking to super-charge data automation, we’ve got you covered with pay-as-you-go pricing.

Pricing Calculator
Standard Plan
$ 0 /mo
  • Ready-to-go connectors

  • Private data destinations

  • No coding, fully-automated

  • Amazon Seller Central or Vendor Central

  • Credit card billing

  • Pay-as-you-go pricing

Premium Plan
$ 149 .99 /mo
  • Premium Connectors

  • Everything in Standard

  • Credit card billing

  • Pay-as-you-go pricing

"Access to data means the team can work smarter. End-to-end marketing and advertising campaign data in unified data lake ensures we can optimize sales based on learnings from our measurement efforts"

Ditch messy data wrangling

User friendly, code-free data automation. Try it free for 30 days.

Make data work for you with code-free, fully-managed data automation from an Amazon verified partner. Get code-free, direct access to your data today.

Get Started Now

30-day free trial • Quick setup • No credit card, no charge, no risk


Frequently Asked Questions.

Frequent questions for platform, pricing, and definitions

Do you create custom marketing reports, interactive dashboards, or pre-built automated marketing reports?

No, we take a different approach. Openbridge has a relentless focus on data automation. Whether the flow of data is a daily update, hourly, weekly, or something in-between, that is our mission. Reports, dashboards, and interactive visualizations are best done by teams responsible for bringing data to life visually. We will deliver your data to a private, trusted Amazon Seller database owned by you.

Our expertise is data engineering, so we deliver Amazon automation ETL pipelines, so teams get the data they need quickly. This is why we focus on our analytics-ready data delivery to private, trusted integration destinations like Snowflake, BigQuery, Redshift, or Athena.

Unlocking data allows full-service marketing agencies or a solo analyst to use a popular marketing analytics tool like Looker Studio, Tableau, Microsoft Power BI, Looker, Amazon QuickSight, SAP, Alteryx, dbt, Azure Data Factory, Qlik Sense, and many others. We automate Amazon Ads, Amazon Seller Central, and Vendor Central for hundreds of brands that are using leading visualization platforms to optimize business operations and deliver sales growth.

All automation Amazon Selling Partner and Openbridge automation software are done through official APIs; no bots are used.

How does pricing work?

We offer several different pricing plans based on the type of data connectors and destinations you want to activate. In addition to a base plan cost, you are only charged for active data pipeline(s), per day. The combination of the base plan cost and the count of active daily pipelines determines the amount you are charged each month. For more details on this topic, see the doc How Pricing and Billing Work . There are no per-user monthly cost, or costs associated with the number of rows, or compute time.

How long does it take to get up and running?

In many cases, it will be minutes. For 3rd party integrations, it will typically take 24-48 hours to set up and run. However, that timing can vary depending on a few variables. For example, there may be individual permissions, contracts, or setup required by a vendor that is outside our control which can impact timing.

When will I be charged?

We offer a 30-day, no credit card required, free trial. You will not be asked for a credit card before you start your trial, nor will you be charged during the trial. There will not be any charges unless you decide to order the service at the end of your trial. During this time, you will have access to either standard or premium data integrations or destinations according to your selected plan.

Do you support sending orders, fulfillment, ads, and other data to an Amazon seller database, cloud warehouse, or data lake?

Yes, we support the delivery of various source commerce, advertising, and marketing platforms into destinations like a BigQuery marketing data warehouse or a data lake that stores a unified digital marketing journey. By supporting destinations like Databricks, Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, and Amazon Athena, we eliminate reporting hassles of manually wrangling messy files and data silos. Allowing customers the ability to use preferred tools allows them to undertake a deep-dive analysis, create customizable reports, and explore for actionable business insights.

What is a data pipeline?

Each Openbridge plan is priced according to the type and quantity of data pipelines. What is a data pipeline? A data pipeline reflects n automated processes from a specific data source to a target data destination. A pipeline includes any automated workflows needed to complete those processes. Openbridge is an Amazon SP-API and Advertising pipeline automation tool, eliminating repetitive tasks, human error, and lack of consistency due to messy data wrangling.

For example, you have two Amazon accounts, and you want business sales reports data delivered to BigQuery. Each account would reflect a unique resource. These two resources would equal two data pipelines, one for each Amazon seller account and sales report delivered to BigQuery.

Another example is Amazon Advertising. If you have ten Amazon Advertising profiles that you want to deliver to AWS Redshift, this would equal ten data pipelines, one for each Amazon Advertising profile ID.

How many pipelines can I activate?

You can add as many as you need. If you manage a large number of accounts and want to consolidate the data from each, reach out to us for some tips and best practices on how best to set up that type of configuration.

What is the difference between Standard, Premium, or Enterprise services?

We offer several connectors and destinations as "Standard" services. All plans include these types of automation technology services. Another tier of connector and destination are offered as "Premium" services.

Premium services are more complex, advanced, and require additional development resources. A premium connector or destination will be marked as such with the required .

Enterprise, or third-party integrations, which are only available to users with Enterprise plans. Pricing for Enterprise varies according to each vendor's procedures and policies.

Do you charge for data lake or warehouse infrastructure?

No, there are no charges from Openbridge for your data lake or cloud warehouse. Any charges are directly billed by the data lake or warehouse provider (i.e., Amazon, Google, Microsoft, or Snowflake). They will directly bill you.

Does your analytics-ready Amazon seller automation software support tools like Tableau, Power BI, or Looker Studio?

Yes, we handle the Amazon automation to a private data warehouse or data lake. At our core, we focus on automation in Amazon, from orders to ads. Our Amazon full automation, code-free integrations cover Amazon Seller Central, Amazon Vendor Central, and Amazon Advertising. Undertake deep dives into Brand, Retail, and Advertising data. Since we unify all your data into a private Amazon Seller database (or Vendor database), you are always in control of your data. See our doc on Analytics-Ready: Freedom to Connect Your Data Tools for more information on how we support data as a strategic asset for your Ecommerce business.

What happens when the trial period ends?

At the end of the 30-day trial, you must switch to a paid plan to continue service. If you do not proceed with a paid plan, any integrations you set up will be paused. The data we collect and delivered will remain in your data lake or warehouse.