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Are you comparing Openbridge vs. Reason Automation or exploring for Reason Automation alternatives? If you're on a mission to harness data for substantial business growth on Amazon, Openbridge is a trusted, verified, and approved application developer.
First, we'd like to acknowledge the team at Reason Automation. Sellers and Vendors are looking for automated Amazon integrations, and they have built tools to help them wrangle data. However, Reason Automation avoids using approved, official Amazon Ads, Amazon Seller Central, or Vendor Central data APIs.
Openbridge takes a different approach; we only use official Amazon APIs. Using official APIs ensures compliance with Amazon Data Protection and Acceptable User Policies. Our data services are pre-built, verified, and approved by Amazon to ensure your data is compliant, easy to access, and use.
Reason Automation only supports storing data in Postgres database technology managed by them. With Openbridge, data is always fully-owned and controlled by you. Openbridge allows customers to unify data in a trusted, private industry-leading data lake or cloud warehouses like Databricks, Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, and Amazon Athena
When you own your data, you can put your data to work with your favorite analytics tools. You get to choose business intelligence tools like Tableau, Microsoft Power BI, Looker, Amazon Quicksight, SAP, SAS, and many others. Explore, analyze, and visualize data to turbocharge business decisions while avoiding vendor lock-in.
Airbridge, an open source service Openbridge released, provides access to over 200+ connectors. From business users doing a deep-drive performance review of SKUs, business analysts creating a sales dashboard, or the brand team optimizing media and business strategy, Openbridge gives you the freedom to choose the reporting environment that works best for your team.
Reason Automation only supports separate reports for Vendor Central and Seller Central. Openbridge unifies data sources on and off Amazon so Sellers and Vendors can get a complete picture of their business.
With Amazon at its core, our "halo" data model includes non-Amazon channels that play a crucial role in understanding customer behavior in the shopping journey. Unifying Amazon and non-Amazon data helps you understand how customers discover, consider, and purchase your products.
Finally, optimize and plan investments in areas you know resonate with customers for true data-driven business decisions.
"Access to data means the team can work smarter. End-to-end marketing and advertising campaign data in unified data lake ensures we can optimize sales based on learnings from our measurement efforts"
You can quickly streamline your manual workflows to collect, catalog, and unify data to industry leading cloud data warehouse and data lake.
No more manual file downloads. Get code-free, fully-automated Amazon Selling Partner API data pipelines for orders, inventory, traffic, fulfillment, finance, and many more.
Amazon Vendors can take a lot of time and effort to manually process their data. Openbridge automation will automatically collect, process, route, and load to your Vendor Central data to a private data destination.
Unlock performance and growth by tapping into the dynamic potential of Shopify's API data. Elevate your business strategies with data-driven insights, empowering you to make informed decisions that propel success.
Combining the simplicity of Tableau, a data lake, and the power of AWS, Goodbaby unifies sales and marketing data analytics.Serverless Analytics with Tableau and Amazon Athena
However you’re getting it done today or want to get it done tomorrow, Openbridge data automation can help you get there faster.
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Just getting started or looking to super-charge data automation, we’ve got you covered with pay-as-you-go pricing.Pricing Calculator
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† For more details on plans and pricing examples, see How Pricing and Billing Work .
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Frequent questions for platform, pricing, and definitions
No, we take a different approach. Openbridge has a relentless focus on data automation. Whether the flow of data is a daily update, hourly, weekly, or something in-between, that is our mission. Reports, dashboards, and interactive visualizations are best done by teams responsible for bringing data to life visually. We will deliver your data to a private, trusted Amazon Seller database owned by you.
Our expertise is data engineering, so we deliver Amazon automation ETL pipelines, so teams get the data they need quickly. This is why we focus on our analytics-ready data delivery to private, trusted integration destinations like Snowflake, BigQuery, Redshift, or Athena.
Unlocking data allows full-service marketing agencies or a solo analyst to use a popular marketing analytics tool like Looker Studio, Tableau, Microsoft Power BI, Looker, Amazon QuickSight, SAP, Alteryx, dbt, Azure Data Factory, Qlik Sense, and many others. We automate Amazon Ads, Amazon Seller Central, and Vendor Central for hundreds of brands that are using leading visualization platforms to optimize business operations and deliver sales growth.
All automation Amazon Selling Partner and Openbridge automation software are done through official APIs; no bots are used.
We offer several different pricing plans based on the type of data connectors and destinations you want to activate. In addition to a base plan cost, you are only charged for active data pipeline(s), per day. The combination of the base plan cost and the count of active daily pipelines determines the amount you are charged each month. For more details on this topic, see the doc How Pricing and Billing Work . There are no per-user monthly cost, or costs associated with the number of rows, or compute time.
In many cases, it will be minutes. For 3rd party integrations, it will typically take 24-48 hours to set up and run. However, that timing can vary depending on a few variables. For example, there may be individual permissions, contracts, or setup required by a vendor that is outside our control which can impact timing.
We offer a 30-day, no credit card required, free trial. You will not be asked for a credit card before you start your trial, nor will you be charged during the trial. There will not be any charges unless you decide to order the service at the end of your trial. During this time, you will have access to either standard or premium data integrations or destinations according to your selected plan.
Yes, we support the delivery of various source commerce, advertising, and marketing platforms into destinations like a BigQuery marketing data warehouse or a data lake that stores a unified digital marketing journey. By supporting destinations like Databricks, Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, and Amazon Athena, we eliminate reporting hassles of manually wrangling messy files and data silos. Allowing customers the ability to use preferred tools allows them to undertake a deep-dive analysis, create customizable reports, and explore for actionable business insights.
Each Openbridge plan is priced according to the type and quantity of data pipelines. What is a data pipeline? A data pipeline reflects n automated processes from a specific data source to a target data destination. A pipeline includes any automated workflows needed to complete those processes. Openbridge is an Amazon SP-API and Advertising pipeline automation tool, eliminating repetitive tasks, human error, and lack of consistency due to messy data wrangling.
For example, you have two Amazon accounts, and you want business sales reports data delivered to BigQuery. Each account would reflect a unique resource. These two resources would equal two data pipelines, one for each Amazon seller account and sales report delivered to BigQuery.
Another example is Amazon Advertising. If you have ten Amazon Advertising profiles that you want to deliver to AWS Redshift, this would equal ten data pipelines, one for each Amazon Advertising profile ID.
You can add as many as you need. If you manage a large number of accounts and want to consolidate the data from each, reach out to us for some tips and best practices on how best to set up that type of configuration.
We offer several connectors and destinations as "Standard" services. All plans include these types of automation technology services. Another tier of connector and destination are offered as "Premium" services.
Premium services are more complex, advanced, and require additional development resources. A premium connector or destination will be marked as such with the required .
Enterprise, or third-party integrations, which are only available to users with Enterprise plans. Pricing for Enterprise varies according to each vendor's procedures and policies.
No, there are no charges from Openbridge for your data lake or cloud warehouse. Any charges are directly billed by the data lake or warehouse provider (i.e., Amazon, Google, Microsoft, or Snowflake). They will directly bill you.
Yes, we handle the Amazon automation to a private data warehouse or data lake. At our core, we focus on automation in Amazon, from orders to ads. Our Amazon full automation, code-free integrations cover Amazon Seller Central, Amazon Vendor Central, and Amazon Advertising. Undertake deep dives into Brand, Retail, and Advertising data. Since we unify all your data into a private Amazon Seller database (or Vendor database), you are always in control of your data. See our doc on Analytics-Ready: Freedom to Connect Your Data Tools for more information on how we support data as a strategic asset for your Ecommerce business.
At the end of the 30-day trial, you must switch to a paid plan to continue service. If you do not proceed with a paid plan, any integrations you set up will be paused. The data we collect and delivered will remain in your data lake or warehouse.