No bots, report scrapping, or non-compliant backdoor data access

Openbridge is the Amazon compliant alternative to Reason Automation

Trusted Amazon partners do not use bots, scrapers, or backdoor data access. Amazon Partners must maintain full compliance with Amazon's use and data policies.

Get Started Now

30-day free trial | No credit card, no risk

Free Trial

30-day no-risk trial

Bot Free

No bots or data scrapers

Quick Connect

Hundreds of connectors


Data is owned by you

Why Amazon compliance focused verified partners? User friendly, code-free data automation.

Make data work for you with code-free, fully-managed data automation from a trusted, compliant Amazon verified partner.

Analytics Dashboard

Choosing your Amazon data service

Are you comparing Openbridge vs. Reason Automation or exploring for Reason Automation alternatives? If you're on a mission to harness data for substantial business growth on Amazon, Openbridge is a trusted, verified, and approved application developer.

First, we'd like to acknowledge the team at Reason Automation. Sellers and Vendors are looking for automated Amazon integrations, and they have built tools to help them wrangle data. However, Reason Automation avoids using only approved, official Amazon Ads, Amazon Seller Central, or Vendor Central data APIs. Employing bots, web, data, or screen scraping technologies bypasses official Amazon APIs which violate their terms, AUPs, and DPPs.

Openbridge takes a different approach; we only use official Amazon APIs. Using official APIs ensures compliance with Amazon Data Protection and Acceptable User Policies. Our data services are pre-built, verified, and approved by Amazon to ensure your data is compliant, easy to access, and use.

Analytics Dashboard

Break free from vendor lock-in

Reason Automation focuses on storing data in Postgres database technology managed by them. With Openbridge, data is always fully-owned and controlled by you. Openbridge allows customers to unify data in a trusted, private industry-leading data lake or cloud warehouses like Databricks, Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, and Amazon Athena

When you own your data, you can put your data to work with your favorite analytics tools. You get to choose business intelligence tools like Tableau, Microsoft Power BI, Looker, Amazon Quicksight, SAP, SAS, and many others. Explore, analyze, and visualize data to turbocharge business decisions while avoiding vendor lock-in.

Airbridge, an open source service Openbridge released, provides access to over 200+ connectors. From business users doing a deep-drive performance review of SKUs, business analysts creating a sales dashboard, or the brand team optimizing media and business strategy, Openbridge gives you the freedom to choose the reporting environment that works best for your team.

Analytics Dashboard

Designed to work together, on and off Amazon

Reason Automation only supports separate reports for Vendor Central and Seller Central. Openbridge unifies data sources on and off Amazon so Agencies, Sellers and Vendors can get a complete picture of their business.

With Amazon at its core, our "halo" data model includes non-Amazon channels that play a crucial role in understanding customer behavior in the shopping journey. Unifying Amazon and non-Amazon data helps you understand how customers discover, consider, and purchase your products.

Finally, optimize and plan investments in areas you know resonate with customers for true data-driven business decisions.

Certified Developer Programs & APIs

"Access to data means the team can work smarter. End-to-end marketing and advertising campaign data in unified data lake ensures we can optimize sales based on learnings from our measurement efforts"

Unify, organize, and visualize your e-commerce data

Create a unified, 360 view of all your digital self and ads performance data

You can quickly streamline your manual workflows to collect, catalog, and unify data to industry leading cloud data warehouse and data lake.

Openbridge Self-Service Data Pipeline Automation Platform

Amazon Seller Central

No more manual file downloads. Get code-free, fully-automated Amazon Selling Partner API data pipelines for orders, inventory, traffic, fulfillment, finance, and many more.

Openbridge Self-Service Data Pipeline Automation Platform

Amazon Vendor Central

Amazon Vendors can take a lot of time and effort to manually process their data. Openbridge automation will automatically collect, process, route, and load your Vendor Central data to a private data destination.

Openbridge Self-Service Data Pipeline Automation Platform

Amazon Advertising

Harness the power of our Amazon Ads API automation, ensuring your teams have the data they need to optimize media investments.

Openbridge Self-Service Data Pipeline Automation Platform


Unlock performance and growth by tapping into the dynamic potential of Shopify's API data. Elevate your business strategies with data-driven insights, empowering you to make informed decisions that propel success.

Openbridge Self-Service Data Pipeline Automation Platform


Harness the power of our Meta API automation, ensuring your teams have the data they need to optimize media investments.

Openbridge Self-Service Data Pipeline Automation Platform


Elevate your marketing strategies with Google Marketing Cloud. Harness the power of data-driven insights to enhance campaign effectiveness and drive steady, sustainable growth for your business.

Goodbaby logo

Goodbaby Unifies E-commerce Data

Combining the simplicity of Tableau, a data lake, and the power of AWS, Goodbaby unifies sales and marketing data analytics.

Serverless Analytics with Tableau and Amazon Athena

The perks of a verified Amazon data platform

However you’re getting it done today or want to get it done tomorrow, Openbridge data automation can help you get there faster.

PlatformOpenbridgeReason Automation
Open source
Free Trial
On-Demand Pricing
Single Source Sign-On
5 Minute Activation
Amazon AUP Compliance
Amazon DPP Compliance
Amazon Ads Verified
Amazon SP-API Verified
Data Warehouse
Data Lakehouse *
Data Lakes
Amazon PII Approved
AWS Partner
Microsoft Azure Partner
Google Cloud Partner
Snowflake Partner
Databricks Partner
Bot Free Promise
Customer Support
Support Analytics Tools
Dashboard Creation

* Reason Automation does not offer a free trial, though they do offer product demos.

* Reason Automation uses bots, screeen or data scrapers to extract data not available via official Amazon APIs.

* Reason Automation documentation states it can take 5-7 days to activate and onboard your account.

Industry Leading Technology Partners
30-day Free Trial

Always know what you’ll pay

Just getting started or looking to super-charge data automation, we’ve got you covered with pay-as-you-go pricing.

Pricing Calculator
Standard Plan
$ 0 /mo
  • Ready-to-go connectors

  • Private data destinations

  • No coding, fully-automated

  • Amazon Seller Central or Vendor Central

  • Credit card billing

  • Pay-as-you-go pricing

Premium Plan
$ 149 .99 /mo
  • Premium Connectors

  • Everything in Standard

  • Credit card billing

  • Pay-as-you-go pricing


Easy to start. Easy to automate.

It's the perfect time to ditch manual downloads and transform how your organization works with data.

Start Now

30-day free trial • Quick setup • No credit card, no charge, no risk

Data usage
Data destinations
Data sources
Data tasks
Activate data

Frequently Asked Questions

Frequent questions for platform, pricing, and definitions

Do you create custom marketing reports, interactive dashboards, or pre-built automated marketing reports?

No, we take a different approach. Openbridge has a relentless focus on data automation. Whether the flow of data is a daily update, hourly, weekly, or something in-between, that is our mission. Reports, dashboards, and interactive visualizations are best done by teams responsible for bringing data to life visually. We will deliver your data to a private, trusted Amazon Seller database owned by you.

Our expertise is data engineering, so we deliver Amazon automation ETL pipelines, so teams get the data they need quickly. This is why we focus on our analytics-ready data delivery to private, trusted integration destinations like Snowflake, BigQuery, Redshift, or Athena. Compliant, flexible, automated processes are where we invest our product development. Openbridge does not use scrapers, robots, or "RPA" when peforming specific task for our data pipelines.

Unlocking data allows full-service marketing agencies or a solo analyst to use a popular marketing analytics tool like Looker Studio, Tableau, Microsoft Power BI, Looker, Amazon QuickSight, SAP, Alteryx, dbt, Azure Data Factory, Qlik Sense, and many others. We automate Amazon Ads, Amazon Seller Central, and Vendor Central for hundreds of brands that are using leading visualization platforms to optimize business operations and deliver sales growth.

All automation Amazon Selling Partner and Openbridge automation software are done through official APIs; no bots are used.

How does pricing work?

We offer several different pricing plans based on the type of data connectors and destinations you want to activate. In addition to a base plan cost, you are only charged for active data pipeline(s), per day. The combination of the base plan cost and the count of active daily pipelines determines the amount you are charged each month. For more details on this topic, see the doc How Pricing and Billing Work . There are no per-user monthly cost, or costs associated with the number of rows, or compute time.

How does Openbridge compare to Reason Automation pricing?

Competitor pricing models can be challenging, unpredictable and hard to forecast. We leverage an innovative, on-demand pay-as-you-go pricing model. To see how different competitor pricing models can dramatically impact your costs compared to us, visit How The Competition Prices .

How long does it take to get up and running?

In many cases, it will be minutes. For 3rd party integrations, it will typically take 24-48 hours to set up and run. However, that timing can vary depending on a few variables. For example, there may be individual permissions, contracts, or setup required by a vendor that is outside our control which can impact timing.

When will I be charged?

We offer a 30-day, no credit card required, free trial. You will not be asked for a credit card before you start your trial, nor will you be charged during the trial. There will not be any charges unless you decide to order the service at the end of your trial. During this time, you will have access to either standard or premium data integrations or destinations according to your selected plan.

Do you support sending orders, fulfillment, ads, and other data to an Amazon seller database, cloud warehouse, or data lake?

Yes, we support the delivery of various source commerce, advertising, and marketing platforms into destinations like a BigQuery marketing data warehouse or a data lake that stores a unified digital marketing journey. By supporting destinations like Databricks, Amazon Redshift, Google BigQuery, Snowflake, Azure Data Lake, and Amazon Athena, we increase productivity and eliminate reporting hassles of manually wrangling messy files and data silos. Allowing customers the ability to use preferred tools allows them to undertake a deep-dive analysis, create customizable reports, and explore for actionable business insights without the manual labor.

Do you offer access to data Amazon does not offer through official APIs?

No, we only use official Amazon APIs. Using official APIs ensures compliance with Amazon Data Protection and Acceptable User Policies.

Amazon expressly states that granting user authorizations to Amazon Portals to manually or programmatically circumvent Amazon policies for data access violates AUP. As a result, if detected by Amazon, your Seller Central or Vendor Central account can be suspended or terminated.

Amazon Advertising prohibits developers from requesting credentials for Amazon Advertising interfaces and services (e.g., log-in credentials for the Advertising Console) for use in their applications. They state, "Never ask for or accept an Amazon Advertising Participant's access credentials for any purpose".

Scraping applications have no formal review by Amazon of security controls for the receipt, storage, usage, transfer, and storage of your data. As a result developers that use data scraping avoid the audit, review, and authorization process required for all automation solutions officially approved by Amazon for delivery via API.

What is a data pipeline?

A data pipeline reflects n automated processes from a specific data source to a target data destination. A pipeline includes any automated workflows needed to complete those processes. Openbridge is an Amazon SP-API and Advertising pipeline automation tool, eliminating repetitive tasks, human error, and lack of consistency due to messy data wrangling.

For example, you have two Amazon accounts, and you want business sales reports data delivered to BigQuery. Each account would reflect a unique resource. These two resources would equal two data pipelines, one for each Amazon seller account and sales report delivered to BigQuery.

Another example is Amazon Advertising. If you have ten Amazon Advertising profiles that you want to deliver to AWS Redshift, this would equal ten data pipelines, one automated system for each Amazon Advertising profile ID.

How many pipelines can I activate?

You can add as many as you need. If you manage a large number of accounts and want to consolidate the data from each, reach out to us for some tips and best practices to find efficiency to set up that type of configuration.

What is the difference between Standard, Premium, or Enterprise services?

We offer several connectors and destinations as "Standard" services. All plans include these types of automation technology services. Another tier of connector and destination are offered as "Premium" services.

Premium services are more complex, advanced, and require additional development resources. A premium connector or destination will be marked as such with the required .

Enterprise, or third-party integrations, which are only available to users with Enterprise plans. Pricing for Enterprise varies according to each vendor's procedures and policies.

Do you charge for data lake or warehouse infrastructure?

No, there are no charges from Openbridge for your data lake or cloud warehouse. Any charges are directly billed by the data lake or warehouse provider (i.e., Amazon, Google, Microsoft, or Snowflake). They will directly bill you.

Does your analytics-ready Amazon seller automation software support tools like Tableau, Power BI, or Looker Studio?

Yes, we handle the Amazon automation to a private data warehouse or data lake. At our core, we focus on automation in Amazon, from orders to ads. Our Amazon full automation, code-free integrations cover Amazon Seller Central, Amazon Vendor Central, and Amazon Advertising. Undertake deep dives into Brand, Retail, and Advertising data. Since we unify all your data into a private Amazon Seller database (or Vendor database), you are always in control of your data. See our doc on Analytics-Ready: Freedom to Connect Your Data Tools for more information on how we support data as a strategic asset for your Ecommerce business.

What happens when the trial period ends?

At the end of the 30-day trial, you must switch to a paid plan to continue service. If you do not proceed with a paid plan, any integrations you set up will be paused. The data we collect and delivered will remain in your data lake or warehouse.