Openbridge vs Power My Analytics

Openbridge is the Amazon verified alternative to Power My Analytics

Verified Amazon Partners represent excellence, value, and trust.

Amazon Verified

Openbridge is verified by Amazon for quality and security using official APIs.

30-Day Free Trial

Try it out, on us, for 30-days. No complex sign-up, no sales calls, and no credit card.

Bot Free Promise

No back-door bots, screen, data, or web scrapers that directly violate Amazon terms.

Choosing your Amazon data service

Suppose you're here because you're evaluating Openbridge vs. Power My Analytics or looking for Power My Analytics alternatives. In that case, you are likely looking at how to use data to drive business growth and profitability on Amazon.

First, we'd like to acknowledge the team at Power My Analytics. Sellers and Vendors are looking for automated Amazon integrations, and Power My Analytics has built tools to help them wrangle data. However, Power My Analytics offers limited Seller reports. Power My Analytics also requires users to create their own data apps for Amazon Ads. They do not support any Vendor Central data.

Openbridge takes a different approach; we only use official Amazon APIs and offer pre-built Amazon Selling Partner and Amazon Ads data apps. Using pre-built apps not only ensures compliance with Amazon Data Protection and Acceptable User Policies, it eliminates complex Amazon developer configuration and approval processes. Not using official Amazon-approved data services puts Sellers and Vendors at compliance risk. This is why Openbridge has invested significant resources to become a verified Amazon Advertising API and Amazon Selling Partner API data provider.

Our data services are pre-built, verified, and approved by Amazon to ensure your data is compliant, easy to access, and use. Unlike our competitors, we do not require users to create apps or use unapproved bots, screen, web, or data scrapers. We do not ask you to create Amazon developer accounts, build Amazon apps, or navigate Amazon's approval processes.

Learn more about our Bot Free Promise

Break free from vendor lock-in

Power My Analytics only supports storing data natively in a MySQL database technology or BigQuery via exports. With Openbridge, data is always fully-owned and controlled by you. Openbridge allows customers to unify data in a trusted, private industry-leading data lake or cloud warehouses like Databricks, Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, Ahana, or Amazon Athena.

Power My Analytics offers pre-built marketing reports. The reporting features cover common digital marketing analytics use cases for popular data sources. While not visually compelling dashboards, they provide ready-made, cost effective reports with clients in mind.

Openbridge is focused on data automation, not basic reporting. As a result, we do not offer pre-built dashboards, custom reports, simple marketing reports, or Google Sheets reporting tools like Power My Analytics. Our approach is to empower teams with data, allowing marketing agencies, brands, or analysts the freedom to create insightful dashboards with reporting solutions they love to use.

Openbridge is focused on being a powerful tool for code-free, fully-managed data pipelines. Our automation tool offers direct, verified source connectors to Amazon, Google, Facebook, and others. We unify feeds into your favorite data destinations like Snowflake, Amazon Athena, Redshift, or BigQuery so you can use visualization tools like Google Data Studio, Tableau, Microsoft Power BI, Looker, Amazon QuickSight, SAP, Qlik Sense, and many others.

This flexibility means analysts can create dashboard templates, and marketing agencies can efficiently deliver client reporting, or you can create custom dashboards tailored to your digital marketers' marketing campaigns.

By supporting popular platforms with an open-access architecture, we provide the ultimate flexibility to use your favorite tools with your choice of trusted cloud warehouses or data lakes.

Learn about our platform approach

Designed to work together, on and off Amazon

Power My Analytics offers limited support for Seller Central reports. Openbridge delivers comprehensive support for Amazon sales, inventory, fulfillment, settlement, brand analytics, and traffic data. As a result, we unify an expansive collection of data sources on and off Amazon so Sellers and Vendors can get a complete picture of their business.

With a comprehensive collection of Amazon data feeds at its core, our "halo" data model also includes non-Amazon channels like Facebook Insights for Pages & Posts, Instagram Insights, Facebook Ads, Google Analytics 360, Email marketing, and many others that play a crucial role in understanding customer behavior in the shopping journey.

If you are looking for a reporting automation tool to supercharge Tableau, Power BI, or Microsoft Excel, our Amazon data connector quickly allows you to integrate data to supported cloud warehouse or data lake destinations. Also, unifying Amazon and non-Amazon data gives you new pathways to understand how customers discover, consider, and purchase your products.

Finally, optimize and plan investments in areas you know resonate with customers for true data-driven business decisions.

Supercharge your halo data strategy

What is a halo data strategy? A halo data strategy recognizes a customer journey occurs on Amazon and non-Amazon digital marketing platforms like Google Ads, Facebook Marketing, Instagram, Shopify, Email, and many others.

Data Flow

Secure, Verified, And Approved

Why work with Amazon Verified Partners?

Partners are verified by Amazon for quality, security, and compliance using official APIs.

Amazon DPP

Partners don't use bots; if they do, they violate Amazon's terms. Partners must meet compliance in the use of Amazon APIs.

Official Dev Program

Partners are supported by an Amazon team with cross-functional access within the program ecosystem.


Partners receive early access to information and betas, such as API product changes, feature releases, updates, and more.

Code-free Automation

Code-free data automation quickly unifies your Amazon data to increase productivity for all the ways you want to drive growth.


Verified by Amazon to access and deliver restricted PII (Personally Identifiable Information) data.


Always know what you’ll pay with flexible, straightforward pricing. Easy to forecast and scales with your business.

Privacy Shield
Amazon Selling Partner
Amazon Ads Partner
AWS Partner
Snowflake Partner
Google Cloud Partner

The perks of a verified Amazon data platform

However you’re getting it done today or want to get it done tomorrow, Openbridge data automation can help you get there faster.

PlatformOpenbridgePower My Analytics
Free Trial *
On-Demand Pricing
Single Source Sign-On
5 Minute Activation
Amazon DPP Compliance
Amazon Ads Verified
Amazon SP-API Verified
Data Warehouse
Data Lakehouse *
Google Sheets
Data Lakes
Amazon PII Approved
AWS Partner
Microsoft Azure Partner
Google Cloud Partner
Snowflake Partner
Customer Support
Bot Free Promise
Support Analytics Tools
Dashboard Creation

* Power My Analytics offers a 14-day free trial. At the end of the 14-day trial period you will need to switch to a paid plan.


Hasbro Analytics Team Drives Business Performance Insights

Leveraging our pipeline service for data lakes, Hasbro's data science pipelines unify marketing, social, and commerce data in one centralized repository.

Data fuels Hasbro's performance
30-day Free Trial

Always know what you’ll pay

Just getting started or looking to super-charge data automation, we’ve got you covered with pay-as-you-go pricing.

Pricing Calculator
Standard Plan
$ 0 /mo
  • Ready-to-go connectors

  • Private data destinations

  • No coding, fully-automated

  • Amazon Seller Central or Vendor Central

  • Credit card billing

  • Pay-as-you-go pricing

Premium Plan
$ 149 .99 /mo
  • Premium Connectors

  • Everything in Standard

  • Credit card billing

  • Pay-as-you-go pricing

"Access to data means the team can work smarter. End-to-end marketing and advertising campaign data in unified data lake ensures we can optimize sales based on learnings from our measurement efforts"

Ditch messy data wrangling

User friendly, code-free data automation. Try it free for 30 days.

Openbridge offers a 30-day free trial so you can make data work for you. Get code-free, fully-managed data automation from an Amazon verified partner.

Get Started Now

30-day free trial • Quick setup • No credit card, no charge, no risk


Frequently Asked Questions.

Frequent questions for platform, pricing, and definitions

Do you create custom marketing reports, interactive dashboards, or pre-built automated marketing reports?

No, we take a different approach. Reports, dashboards, and interactive visualizations are best done by teams responsible for bringing data to life visually. Power My Analytics focuses on reports and the data they need to be rendered.

Our expertise is data engineering, so we focus on ETL pipelines, so teams get the data they need quickly. This is why we focus on our analytics-ready data delivery to private, trusted integration destinations like Snowflake, BigQuery, Redshift, or Athena.

Unlocking data allows full-service marketing agencies or a solo analyst to use a popular marketing analytics tool like Looker Studio, Tableau, Microsoft Power BI, Looker, Amazon QuickSight, SAP, Alteryx, dbt, Azure Data Factory, Qlik Sense, and many others.

How does Openbridge or Power My Analytics pricing work?

Openbridge offers several different pricing plans based on the type of data connectors and destinations you want to activate. In addition to a base plan cost, you are only charged for active data pipeline(s), per day. The combination of the base plan cost and the count of active daily pipelines determines the amount you are charged each month. For more details on this topic, see the doc How Pricing and Billing Work . There are no per-user monthly cost, or costs associated with the number of rows, or compute time.

How long does it take to get up and running?

In many cases, it will be minutes. For 3rd party integrations, it will typically take 24-48 hours to set up and run. However, that timing can vary depending on a few variables. For example, there may be individual permissions, contracts, or setup required by a vendor that is outside our control which can impact timing.

When will I be charged?

We offer a 30-day, no credit card required, free trial. You will not be asked for a credit card before you start your trial, nor will you be charged during the trial. There will not be any charges unless you decide to order the service at the end of your trial. During this time, you will have access to either standard or premium data integrations or destinations according to your selected plan.

Do you support sending marketing data connector feeds to a cloud warehouse or data lake?

Yes, we support the delivery of various source commerce, advertising, and marketing platforms into destinations like a BigQuery marketing data warehouse or a data lake that stores a unified digital marketing journey. By supporting destinations like Databricks, Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, and Amazon Athena, we eliminate reporting hassles of manually wrangling messy files and data silos.

What is a data pipeline?

Each Openbridge plan is priced according to the type and quantity of data pipelines. What is a data pipeline? A data pipeline reflects a connector from a specific data source to a target data destination.

For example, you have two Facebook pages you want to collect insights data from and deliver to BigQuery. Each page would reflect a unique resource. These two resources would equal two data pipelines, one for each Facebook page ID delivered to BigQuery.

Another example is Amazon Advertising. If you have ten Amazon Advertising profiles that you want to deliver to AWS Redshift, this would equal ten data pipelines, one for each Amazon Advertising profile ID.

Are there any other Power My Analytics reviews?

Yes, one of the most common reviews is Power My Analytics vs Supermetrics though neither is focused on deep support for Amazon. When looking at Supermetrics vs Power My Analytics reviews keep in mind both platforms focus on pre-built reporting as primary uses cases. You can dig into what they offer at the powermyanalytics website.

What is the difference between Standard, Premium, or Enterprise services?

We offer several connectors and destinations as "Standard" services. All plans include these types of services. Another tier of connector and destination are offered as "Premium" services.

Premium services are more complex, advanced, and require additional development resources. A premium connector or destination will be marked as such with the required .

Enterprise, or third-party integrations, which are only available to users with Enterprise plans. Pricing for Enterprise varies according to each vendor's procedures and policies.

Do you charge for data lake or warehouse infrastructure?

No, there are no charges from Openbridge for your data lake or cloud warehouse. Any charges are directly billed by the data lake or warehouse provider (i.e., Amazon, Google, Microsoft, or Snowflake). They will directly bill you.

Can I change plans?

Yes, you can change your plans in the plan and billing portal. If you downgrade a plan it may impact active data pipelines.

What happens when the trial period ends?

At the end of the 30-day trial, you must switch to a paid plan to continue service. If you do not proceed with a paid plan, any integrations you set up will be paused. The data we collect and delivered will remain in your data lake or warehouse.