BOSTON, September 2016- Openbridge, a data logistics platform, unlocks granular session and hit level data within Google Analytics 360 for automated import into Amazon Redshift. With the new Openbridge’s Google Analytics 360 integration marketing and analytics professionals will have simple and direct access Google data without complex ETL or coding experience.
“For data driven companies, tapping into their Google Analytics 360 data is critical. By unlocking Analytics 360 data enterprises can easily leverage their investments intelligence tools like Tableau, Looker or Qlik for advanced analytic efforts. They no longer have to worry about complex integration or data processing efforts” said Thomas Spicer, CEO and Founder for Openbridge.
With the new Openbridge Analytics 360 integration analysts can finally discover customer and advertising insights to refine marketing strategy, improve customer experience, and optimize advertising investment.
“Our integration allows non-technical users access Google Analytics 360 data. Our goal is to provide simple and automated data access so teams can use their tools of choice for data visualization, reporting and advanced analytics efforts without complex systems integration and manual data processing headaches.” said Thomas Spicer.
For more information about the new integration visit Openbridge’s Google Analytics 360 product page https://www.openbridge.com/google-analytics-360/.
Openbridge is a data logistics platform designed to collect, discover and act upon real-time data simply, quickly and smartly. The Openbridge platform allows you to connect to reveal data from your marketing efforts from social networks like Facebook, Twitter, YouTube, Instagram as well as web analytics tools (e.g., Omniture, Google Analytics, etc.), media platforms (e.g., DoubleClick DFA, DoubleClick Search, AdWords), and in-store activity (i.e., point-of-sale, loyalty activity, etc.) .To learn more information go to https://www.openbridge.com
About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. For more information, visit www.google.com. Google Analytics is a trademark of Google Inc. in the United States and/or other countries. All other company and product names may be trademarks of respective companies with which they are associated.
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